Ever since the search engine boom, more and more businesses have been looking to make an online presence.
Now I don’t need to tell you why SEO is important when it comes to online businesses and improving your online presence.
What I need to tell you is that there are a lot of people out there whose knowledge and actual expertise on SEO can be easily compared to a cat’s ability to swim.
Now as an owner of a growing online business here are some SEO lies (and misconceptions) that can significantly harm your growth potential and even your existing rankings.
So whether you’re doing SEO yourself, or getting it done by an SEO Consultant, here are a few things you should know are false/inaccurate.
1) More Links = Better
This one used to be true in the early days of SEO. (By that I mean around 2006-08)
When spammers used to exploit the hell out of Google’s Algorithms by making spammy links on low-quality sites.
However, ever since Google’s new updates, making a large number of links on especially spammy sites can do more harm than good. It can even get your site penalized or worse, blacklisted.
What follows is a complete and utter loss of search engine rankings.
Your focus should always be on quality links rather than quantity.
2) I’ll get You Ranked On the First Position
Ideally, an SEO will say that he’ll do his best to improve your site’s Search Engine Rankings, apart from other ways to promote your site and strengthen your online presence.
However, if any SEO says that he’ll absolutely get you on the first position of the first page, do not proceed to hire him.
No one, not even the best and biggest SEO firm is guaranteed to accomplish such a task.
Often, ranking on the first page depends on a lot of factors that may/may not be in your hands.
3) SEO is a one-time thing
Anyone who seems to suggest that SEO is a one-time thing and that you’ll be all set when you do it once is either a liar or an idiot.
SEO is about constant monitoring and improvement. Your competitors might be improving, and so should you.
After all, if you don’t take care of your rankings, your competitors will.
4) A single, static strategy will work
If you believe that a single SEO strategy will work for different industries and sometimes even different keywords in the same industry, you my friend, are in for a surprise.
SEO requires a dynamic strategy which is constantly evolving as per the latest problem or demand.
You have to focus on multiple things at once, such as link building, content marketing and outreach (which often go hand in hand) and form a comprehensive strategy that includes all these things.
If your blog is ranking below a competitor’s blog, you can’t just throw more content around the same keyword.
In this case, you need to analyze why you’re ranking lower, and do something that the situation demands. You might be lacking in terms of authoritative links, where you need to improve your outreach, or you might have some other issue, which needs another approach.
5) (Misinterpreted) Case Studies-
Now I’m not against case studies and I’m not saying they’re bad.
However, even though case studies are a great way to seek SEO inspiration, one mistake people often make is that instead of adopting the lessons learned from the case study into your own SEO strategy, what they do is that they do things exactly the way they were done in the case study.
The important thing to understand is that SEO is different for different people.
What works for someone else may not work for you.
Everyone needs to do SEO the way it suits their needs best.
End of the Line –
All that I’ve said can be easily summarized into a single sentence.
SEO is subjective.
What works for you may not work for me, and vice versa.
Moreover, what works once, may not work again.
Oh, and even if you don’t do SEO yourself, knowing a little bit about SEO will not hurt, especially before hiring an SEO consultant or agency.
PS: SEO is not the only way to get traffic, and it is not the only thing you should be doing.
You should also focus on Social Media Marketing and other traffic inlets.